CHALLENGE
IMPACT
Trica: Where strategy meets equity
When LetsVenture set out to launch a new brand for their private market products, they needed more than a visual upgrade. These tools were designed for late-stage startups, a different audience, a different mindset. The existing brand didn’t speak their language.
That’s where we came in.
From strategy to storytelling, 9Point Design built Trica from the ground up. A crisp new name, a confident identity, and assets designed to perform across decks, screens, and investor meetings. Because in the private market, clarity isn’t a luxury; it’s leverage.
Scope: Brand strategy, Brand name, Brand identity, Brand guidelines, Logo design, Website design, Brand & Sales presentations, Social media templates
Client: LetsVenture
Industry: Private Market Financial Technology (Fintech)
Equity is complex. The logo made trust simple.
From gut feel to documented brand truth.
Cards that close meetings, not drawers.
Strong story. Scrolls stop. Slides sell.
From swag to signal. Brand lives everywhere.
