CHALLENGE
IMPACT
McDonald’s India: Clearer comms. Lighter load. Happier teams.
McDonald’s India had a challenge that most large organisations quietly face. Their Corporate Communications team was flooded with requests. Multiple campaigns, multiple formats, and not enough time to think through every brief. They needed a partner who could handle strategy, concepts, and design without handholding. A team that could think through a campaign end to end and deliver ideas that were simple, sharp, and effective.
9Point Design stepped in to lighten that load. We built internal campaigns that carried their own clarity, from incentives and recognition to values communication and engagement drives. Each project was created to remove friction for the comms team so they could focus on impact, not instructions.
From campaign concepts to visual identity systems, we developed communication that worked across mailers, badges, digital screens, and on-ground activations. The goal was simple. Make internal communication feel lighter, clearer, and more energising.
Scope: Campaign Strategy, Campaign Concepts, Internal Communication Design, Incentive Programme Branding, Recognition Campaigns, Emailer Design, Badge Design, On-Ground Collaterals, Visual Identity for Internal Programmes, Event Communication Assets
Client: McDonald’s India
Industry: Quick Service Restaurants, Fast Food Restaurants
Translating care into colour, form, and emotion.
A complete communication system across print, digital, and on-ground touchpoints.
Making Rewards Feel Real
SuperCrew badge, incentive mailers, and Thailand-reward creatives built for impact.
Turning food facts into stories people trust.
Diary, posters, coasters and visual cues that explain quality clearly.
Brewing excitement into every internal touchpoint.
Design that turns competitions into culture-building moments.
Turning simple messages into memorable brand experiences.
A series crafted from goal reminders, fan truths, and the Korean McSpicy story.
