Apcotex Industries Ltd.: Making visibility work, even when footfall isn’t guaranteed

By the time Paperex 2025 arrived, Apcotex knew the terrain. This was their third time at the show. What changed this year was intent. A slightly larger stall, placed deep inside the exhibition hall, and one clear question guiding every decision:

“How do we make every square foot and every interaction count?”

The challenge went beyond how the stall looked. It was about behaviour. When you are not in a prime location, how do you make people pause, feel welcome, understand quickly, and stay engaged?

Building on Apcotex’s earlier rebrand, 9Point Design treated the stall as a communication system rather than a physical structure. Spaces were created for sitting, talking, and explaining. Posters were designed as prompts for conversation, not background visuals. One area introduced new products, another highlighted scale and capabilities, helping sales teams lead discussions naturally. Physical paper samples let visitors experience the end result, not just listen to technical details.

Before the event, personalised videos reached out to customers. On-ground visuals felt familiar because they echoed what people had already seen online. During the show, the stall stayed busy. After it ended, the story carried on.

Despite travel disruptions across the country, footfall stayed strong. The sales team barely found time to step away.

That’s what happens when design responds to real buyer questions, even before they are voiced.

Scope: Event Strategy, Stall Design, Environmental Graphics, Print Collaterals, Brochures, Posters, Bags, Gift Articles, Technical Data Sheets, Pre-Event Videos, Social Media Content, On-Ground Communication Systems

Client: Apcotex Industries Ltd.

Industry: Synthetic Rubber and Performance Chemicals Manufacturing