CHALLENGE
IMPACT
Apcotex: From Industry Veteran to Global-Ready Brand
Apcotex had built a strong legacy over 40 years in synthetic rubber and performance chemicals. But their brand hadn’t kept up with the business.
As they prepared to enter global markets, key issues surfaced. The logo lacked recall at trade shows. There was almost no digital presence. Internally, there was no unified voice. Even after decades of growth, many still referred to them as “that Asian Paints company.”
We stepped in to shift that perception.
Our approach combined clarity with consistency. We redesigned the brand identity for maximum visibility and built a design system that worked across print, digital, and internal tools. More importantly, we found the stories that mattered, like how Apcotex’s fire team helped a neighbouring factory during a crisis, reflecting their core value of Respect & Care.
These weren’t just brand values. They were lived behaviours.
By aligning strategy with design and story, we gave Apcotex a voice that matched its ambition. The result? A future-ready brand that reflects who they truly are and where they’re headed.
Scope: Brand Strategy, Brand Positioning, Brand Identity, Brand Communication Design, Brand Tagline, Logo Redesign, Website Design & Development, Brochures, Linkedin Presence, Presentations, Stationery, Launch Collaterals, Environmental Graphics, Stall Graphics
Client: Apcotex Industries Ltd.
Industry: Industrial Chemicals and Synthetic Rubber Manufacturing
“People still called us the Asian Paints spin-off. We wanted our own identity.”
Apcotex had all the muscle. We just gave it the mic.
Apcotex in Action: Real People. Real Grit. Real Growth.
No stock shots here. Just the real people, real places, and real energy that power Apcotex every day.
