When Comfort Food Turns Controversial Maggi was more than a snack. It was a two-minute promise that combined nostalgia, tradition, and passion. Therefore, trust was lost in addition to noodles when the FSSAI banned Maggi in 2015 due to food safety concerns. This wasn’t a PR problem for Nestlé. It was a serious identity issue. … Continue reading The Maggi Comeback Playbook: What Takes Place When Customers Lose Faith in You