Employer Branding
Shape perceptions. Attract top talent. Keep them engaged.
Your people are your brand. We help create systems and stories that make people choose you, stay with you, and advocate for you.
Brand inside out
Build a workplace
people don’t want to leave.
The best talent doesn’t respond to generic job posts – they respond to belief.
We align leadership vision, HR intent, and employee insight into a brand people can connect with and grow with.
From Employer Value Proposition (EVP) to Diversity, Equity, and Inclusion (DEI), from onboarding to digital presence, we bring structure to your story.
What we Offer
Employer Value Proposition
Clarity on why your people show up, distilled into one powerful core idea.
Brand Messaging & Storytelling
A voice that aligns HR, leadership, and hiring goals across platforms.
Internal Communications Strategy
Systems and toolkits that keep your people informed, engaged, and connected.
AI-Enhanced Toolkits
Adding speed where it matters
While our strategy and creative are human‑led, we equip clients with practical, AI‑powered assets to scale adoption internally
Branded employer content templates
Editable internal comms calendars
Pre‑written job description & social media copy kits
Visual frameworks for recruitment campaigns
Proven Impact
Employee Engagement
Participation in internal campaigns tripled post-launch.
20% Increase in Referrals
Higher referral rates led to reduced sourcing costs.
EVP Recall
Employees could articulate EVP pillars with double the clarity across teams.
Leadership Alignment Score
Leadership rated message consistency & cultural clarity significantly higher post-activation.
Internal Comms Open Rate
Branded internal updates saw stronger open and click-through performance.
“Proud to Work Here” Sentiment
Internal surveys showed improved cultural pride post-onboarding redesign.
Testimonials
9PD brings clarity, creativity, and consistency to internal branding. We’ve partnered on several employee engagement initiatives, and their ability to craft meaningful narratives and deliver under pressure is impressive. Strategic, reliable, and collaborative, they’re true partners in building culture.
Prof. Srijith Nair
Ex-Aditya Birla Capital, Head HR | Business & Corporate HR, Talent Management and Learning & Organization Development
If you’re looking for standout quality and deep strategic thinking, 9PD delivers. They translate complex ideas into clear, elegant design with consistency and finesse. Over a decade of partnership, and never a dip in quality. A team you can trust.
Jyoti Nair
Mahindra & Mahindra, Assoc. SVP and Head - Talent Management, L&D, DE&I, OD and Employer Branding
For over three years, 9Point Design has been a strategic partner in Apcotex’s branding journey, leading initiatives across employer branding, digital presence, and internal communications.
Debabrata Chattopadhyay
Chief - Sales & Marketing officer Apcotex Industries
FAQs
How long does a project take?
4 – 12 weeks, depending on scope; a full-scale EVP rollout typically takes 8 – 10 weeks.
What internal involvement do you require?
We collaborate with HR, Comms, leadership, and employees, balancing depth with efficiency.
Will this reduce hiring costs?
Yes. A strong employer brand delivers more direct applications and referrals, cutting paid spend.
Can you support us beyond the project?
Yes. We offer ongoing advisory, design extensions, and campaign support. Many clients return to expand or refresh.
We already have EVP messaging. Can you build on it?
Yes, whether it’s auditing, refining, or creating new foundations, we adapt to your starting point.
Does this affect retention, too?
Absolutely. When internal and external messaging align, people feel seen, heard and stay.
Can HR or marketing teams implement this?
Yes. We deliver plug-and-play assets – toolkits, templates, and calendars, all designed for in-house activation.
Build a Brand that Works for Your People
Let’s craft a brand that attracts the right talent, keeps your culture alive, and earns belief, inside and out.
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