Brand Naming, Brand Strategy, Identity Design, Billboards, Print Collateral, Landing Page
We were given the task to find a simple brand name befitting a real estate company with a mission in an overcrowded real estate market. Their vision was to build a brand that stood for affordable housing for the middle class income bracket. Their motto was simple “We build beautifully designed, no frill, honest homes”.
We took the simplicity of the core essence and created a brand name that would directly connect with the consumer. The name “WEHOME” also helped extend itself to the brand’s promise “WE DELIVER”, “WE COMMIT”, “WE PLAN”, “WE CARE”.