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Aditya Birla Financial Services

Concept, Design, Graphics & Layout

The Challenge

The ABFS Brand is well known. However, the work that internal teams like HR, L&D and Business Excellence does, doesn’t get showcased as well as the other departments. A lot of data & content was available but the teams did not want to do just a presentation that would later be forgotten.

The Solution

Idea was to create a book that brought out all the Best Practices with respect to HR & Talent in the organisation. The book was designed with a glossy magazine type feel. Information & data was represented using infographics. The HR department created an internal brand for themselves and showcased their capabilities and strengths in a vibrant way, leaving an impression on the top management.